It's time to say goodbye to Yahoo!
While Yahoo's core internet business was being sold to Verizon for $4.8 Billion, the remaining portions of the company left behind is renaming itself to Altaba Inc, which marks the sad ending of one of the most familiar brand names on the internet.
In a public filing with the Securities and Exchange Commission (SEC) on Monday, the company announced that after the planned sale of its core business to telecom giant Verizon, the leftover would change its brand name to Altaba.
So, the company's branding you are familiar with will integrate with Verizon, and it is possible that the telecom titan may continue to use the Yahoo brand for some of the services that it will acquire in the deal.
The remaining company under the new name Altaba Inc. is hanging on to its 15% ownership of Alibaba and 35.5% stake in Yahoo Japan, which is a joint venture with Softbank.
End of the Famous Pioneer of the Early Internet Era
Founded by Stanford graduates Jerry Yang and David Filo in 1994, Yahoo was once the king of the Internet, but it lost out to more innovative rivals including Google and Facebook.
Yahoo was once a $125 billion behemoth as big in its time as Facebook or Google are today, but Mayer's time at the company has been marred by slowing growth and internal dissent, which leads to the end of one of the pioneers of the early internet era.
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